Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final tournament that make up the men’s annual Majors. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.
The partnership between Rolex and golf began in 1967 when Arnold Palmer became the sport’s first Testimonee. Since then, the brand has become Official Timekeeper and a principal partner of many leading events and stakeholders in the game.
Inaugurated in 1860, The Open is played every year on a historical course in the United Kingdom. The tournament regularly comes to St Andrews, as is the case for the 150th Open Championship.
The Royal & Ancient Golf Club of St Andrews is one of the oldest golf clubs in the world. In the late 19th century, it came to be regarded as a governing authority of the sport including in the administration of its rules, in conjunction with the United States Golf Association. St Andrews is considered by many to be “the home of golf”.
Tradition has it that The Open is always played on a links course, that is, one located by the sea, featuring sandy soil and few water hazards or trees. Given the particularly unpredictable nature of the weather conditions, the 156 players competing in the tournament every year need their fair share of fighting spirit, self-control and humility given the potential for heavy showers, strong gusts of wind and even heatwave conditions.
With its unique past, the wild beauty of the coastal courses where it is played and its knowledgeable fans, The Open is forever etched in the great history of world sport – from the duels of Bobby Jones and Walter Hagen in the 1920s to the battle between Tom Watson and Jack Nicklaus in 1977, or the tears of Tiger Woods upon winning his third trophy in 2006.